Wednesday, February 3, 2010

National Football League Primary Logo





National Football League Primary LogoThe National Football League iconic logo was unveil at the NFL draft in April, 2008. Compare to the previous logo since 1980, the present logo has a revamped shield that slightly taller and thinner, fewer stars and darker colors than the first logo.

The new shield features eight stars (representing the eight AFC and NFC divisions) vs. 25 on the current logo. Why 25? It's a mystery. After researching the shield's origins, the designers could find no reason for 25 stars, says Jaime Weston, director of brand and creative operations. The shield logo was first used around 1940, two decades after the NFL's founding in 1920.

The football at the center has been redesigned to resemble the ball atop the Vince Lombardi championship trophy, says Baird. It replaces the old-fashioned pigskin nicknamed the "Hamburger" inside league offices.



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